Iterative Qualitative Data Analysis: Providing a Path through the Maze

Through this short course, participants will learn, practice, and better know how to teach iterative qualitative data analysis, including coding and interpretation. Participants will learn the backstage steps that make for theoretically and practically illuminating qualitative research. Target audience members are students and scholars new to qualitative data analysis as well as experienced qualitative researchers who want explicit resources for teaching qualitative data analysis.

Outcomes include the following:

  • Participants will leave the workshop understanding the step-by-step backstage steps of qualitative data analysis.
  • Participants will learn how to organize and prepare qualitative data for analysis.
  • Participants will learn primary and secondary level coding techniques such as open coding, in vivo coding, axial/hierarchical coding and second-level analytic coding.
  • Participants will practice coding techniques on their own data or data provided.
  • Participants will learn techniques for creating a qualitative codebook for their own data or data provided.
  • Participants will be offered visual resources describing coding practices.
  • If there is demand, participants will learn advanced qualitative analysis practices, including metaphor analysis, exemplar analysis, discourse tracing and the use of qualitative data analysis software Nvivo.

Participants are encouraged to come to the workshop with textual data in hand (alternately, practice data will be provided). Participants who bring their own data will leave the workshop with a jump-start on their own analysis, and understand the next steps for moving forward.


Thursday, February 28, 2013: 6:00pm-9:00pm
Friday, March 1, 2013: 3:00pm-7:00pm
Saturday, March 2, 2013: 9:00am-3:00pm (1 hour lunch at 12:00 pm)


Elinor Ostrom Multi-Method Lab (RM #124)
Cowdin Family Resources Building
850 S Cady Mall
Tempe, AZ 85281

Instructor: Sarah J. Tracy

Sarah J. Tracy (Ph.D., University of Colorado-Boulder, is associate professor of human communication in the Hugh Downs School of Human Communication and qualitative methodology expert for granted work through the Center for Applied Behavioral Health Policy at Arizona State University. She is author of two books—including Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact—and over 45 published essays related to qualitative methods, organizational communication, and emotional wellbeing. She serves as Vice Chair Elect of the National Communication Association’s Ethnography Division, regularly teaches courses on qualitative research methods, advanced data analysis, and wellbeing in organizations, and was name by Dr. Michael Crow as an ASU Tenure and Promotion exemplar.